I have been using this service for 1 month so far, seems to just work, which is how I like it.
Moving beyond Events to Signals
I was so busy trying to figure out how to deal with event management that I almost missed the signal that we should be focused on signals coming from my clients and their data.
While all events are signals, not all signals are events. Sometimes signals tell us events are about to or have just happened, but by focusing on signals we can do so much more in the ecosystem we operate in.
Think about a car’s turn signal, it tells us a car is about to perform an event, such as a turn or a lane change. If we focus on the event vs. the signal, we are reacting vs. being pro-active.
Of course not all drivers use their turn signals, but their actions often signal that they are about to perform an event, so learning to watch for these signals will make us better drivers as well as better signal processors in other facets of our personal and work lives.
- Everyone knows it’s important, and why.
- When talking to others we probably pretend we do it better than we actually do.
- Deep down we aren’t quite sure what we should do – it’s complicated and confusing.
- The things we know we should do just aren’t that fun or exciting, so we often avoid them.
Via Megan Burns, Forrester (via ibmsocialbiz)
